Kroger partners with AOL for virtual-coupon service

Kroger is the first supermarket chain to sign up for AOL's new electronic-coupon service, which allows shoppers to load coupons onto their loyalty cards via the Internet and redeem them at the register. Shortcuts.com, which charges manufacturers to have their coupons listed, is free to consumers and retailers.

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Associated Press, The · Supermarket News (free registration)

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