Pepsi launches new brand with online campaign

03/13/2008 | NYTimes.com

Pepsi-Cola North America is banking on new media to promote its latest beverage line, Tava. Instead of its signature glitzy TV and print ads, Pepsi has opted to take the Tava campaign online and direct to consumers to better connect with its target market of 35- to 49-year-old men and women.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations