A survey commissioned by the U.S. Travel Association found that 72% of business leaders say that a boost to corporate travel budgets will help companies build market share and new relationships to gain a competitive edge. More than 80% said travel is an important to help achieve results. "It's a classic trade-off between short-term cost reductions and long-term value," said Kellogg Business School professor Daniel Diermeier. "During times like these, many companies will go too far, and actually cut back on the activities that would best position them to compete in the future."
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