Anti-obesity campaign spurs frozen veggie sales

03/13/2013 | Bloomberg

Pinnacle Foods' $2 million marketing push on Nickelodeon to promote first lady Michelle Obama's "Let’s Move!" campaign spurred two months of higher sales for the company's Birds Eye frozen vegetables, one of several accomplishments touted in a new report from the Partnership for a Healthier America. The report also detailed progress by Wal-Mart and Walgreen toward eradicating food deserts by bringing more stores with fresh food offerings to poor neighborhoods.

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