DAA rules for mobile privacy are expected soon

03/13/2013 | MediaPost Communications

The Digital Advertising Alliance's privacy guidelines for mobile are expected to include consumer notification about online behavioral advertising and provision for consumers to opt out of allowing their information to be collected across applications. An opt-in provision for some types of information collecting is also expected, and advertisers may be asked to de-identify individuals after information is collected from their specific devices. The rules in final form may be revealed as early as next week, according to this article.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY