Corporate websites are considered more important to a company's digital marketing success than social media or online advertising, according to a Gartner survey of marketers from companies with more than $500 million in revenue. Mobile marketing, analytics and a company's blog ranked at the bottom. "The survey results suggest that the corporate website will not be displaced anytime soon by a brand's social media presence," says Gartner Research Director Bill Gassman.
Gartner: Corporate websites still rule the digital roost
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||