KFC is winning back Chinese confidence one stanza at a time

03/13/2013 | Advertising Age (tiered subscription model)

Yum Brands seems to have stanched the catastrophic losses at KFC China stores after reports of hormone-laced chicken, writes Anita Chang Beattie. Sales were flat in February, after a devastating 41% plunge in January. KFC's "Operation Thunder" initiative aims at winning back consumer confidence through such programs as a poetry contest where contestants must use the phrase "the chicken are innocent."

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