Mobile's share of marketing budgets is at 25% and rising

03/13/2013 | MediaPost Communications

Companies are spending an average of 25% of their marketing budgets on mobile, according to a study by Gartner. The study also notes that digital is increasingly being integrated with all other types of marketing. Meanwhile, the growth in mobile's budget share is expected to continue "as second-screen TV, social TV and QR codes integrate with traditional channels," the report says.

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