Post climbs on with debut of Grape-Nuts Fit

03/13/2013 | Drug Store News

Post Foods has launched Grape-Nuts Fit, a cereal with 6 grams of protein and 42 grams of whole grains. An ad campaign features a tie-in with the American Himalayan Foundation, whose board includes Peter Hillary, son of Edmund Hillary, who ate Grape-Nuts during his historic ascent of Mount Everest in 1953.

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