Research: Older children prefer gadgets to toys

03/13/2013 | MediaPost Communications

Children in the 7-to-13 age bracket are expressing their preference for gadgets over toys, according to Allison Arling-Giorgi of The Intelligence Group. Two-thirds of that age cohort would rather have a smartphone or a tablet computer, according to research. Those 46 million children, part of what researchers are calling Generation Z, are "the main drivers behind parental purchases," said Arling-Giorgi.

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