Top cable nets see 9% drop for 30-second ads in Q4

03/13/2013 | MediaPost Communications

The average cost of a 30-second TV spot in Q4 went up 5%, TargetCast is reporting based on data from SQAD's NetCosts service. However, the average unit cost for the 15 biggest cable networks for the 25-to-54 demographic in prime time dropped 9% to $17,123, likely because of a weaker scatter market. ESPN commanded the highest rate for a 30-second spot, $54,415, followed by TBS, which charged $24,040.

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