Why B2B marketers need to have a social media strategy

03/13/2013 | MarketingProfs

B2B marketers should be active on social media at least to initiate dialogues with peers and potential buyers, Philip Paranicas writes. "[S]ocial media has just as much a place in a B2B marketing plan and budget as tradeshows. Maybe more, since -- unlike tradeshows -- social media is an ongoing opportunity that continually attracts 'e-attendees,' " he writes.

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