Auto-play video ads begin running on Facebook

03/13/2014 | TechCrunch

Facebook has announced it will start showing users video ads from a "select group of advertisers" over the coming months. The ads top out at 15 seconds and will automatically play when visible, but users will have to click on them to enable their sound. Ads will be purchased "similar to how advertisers already buy and measure ads on TV" and delivery will be measured by Nielsen, said Facebook.

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