It's time for green marketers to go social

03/13/2014 | Guardian (London), The

Climate change could be a powerful issue for branded social-media messaging, writes Jonah Sachs. Environmental issues are inherently emotive, meaning that they're the perfect topic for buzzworthy branded content. "Brands can continue trying to squeeze the last bits of attention out of meaningless broadcast advertising, or they can do something meaningful and reap the benefits of social-media buzz," Sachs writes.

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Guardian (London), The

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