Mobile ad spend set to rise at desktop's expense

03/13/2014 | eMarketer

U.S. mobile search ad spending will climb 82.3% this year from last, as ad spend for desktops registers a drop of 9.4%, projects eMarketer. This follows a 120.8% surge in mobile spend last year from 2012 as desktop saw only an incremental 2.3% gain. The trend suggests advertisers are shifting to mobile along with consumers, whose non-voice mobile activities comprised about one-fifth of their daily interaction with media last year.

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