Pew: For news sites, direct visitors are most engaged

03/13/2014 | Reuters

U.S. readers who go directly to news sites to read content spend about three times as long per visit and view five times as many pages monthly than those clicking through via links on Facebook, according to a Pew Research Center study of 1 million news readers. "Even sites such as digital native BuzzFeed and National Public Radio's npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly," the authors noted.

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