Scripps touts live viewing as lure for advertisers

03/13/2014 | SNL Financial (free content)

Scripps Networks for its upfront will tout its viewers' preferences to watch its lifestyle content live, as well as their tendency to have more disposable income than audiences in other TV categories, said Jon Steinlauf, Scripps' executive vice president of ad sales. Scripps also is boosting its digital profile, by tying online features to cable content for 14 new shows, executives said.

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