What being a social business means to IBM

03/13/2014 | SmartBrief/SmartBlog on Social Media

For IBM, being a social business is about "people-centric engagement" beyond social networks, an idea the company put into practice by crowdsourcing the development of its social media policy and making the result public, writes Michelle Killebrew of IBM Social Business. "A social business creates a digital ecosystem that enables the easy transfer of ideas from inside the organization to outside the organization (and back again)," Killebrew writes.

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