Visa plays new game with fraud protection promotion

03/14/2006 | New York Post

In a new development for product placement in video games, Visa's credit-card fraud protection, as well as its logo, play a central role in the latest "CSI" game from Ubisoft. "It's not just an ad in a game," said Jon Raj, Visa's VP of advertising and emerging media. "It allows the consumer to understand our product."

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