Visa plays new game with fraud protection promotion

03/14/2006 | New York Post

In a new development for product placement in video games, Visa's credit-card fraud protection, as well as its logo, play a central role in the latest "CSI" game from Ubisoft. "It's not just an ad in a game," said Jon Raj, Visa's VP of advertising and emerging media. "It allows the consumer to understand our product."

View Full Article in:

New York Post

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO