Breaking up viewers, objects is the point with new show

03/14/2007 | Hollywood Reporter, The

In its first deal with a major media company, viral video site Break.com will team with an NBC Universal unit to create "Breakers," a broadband show consisting mainly of women who go to great lengths to destroy objects, which will be supplied by marketers targeting the young male demographic. "We have a male audience that likes two things: attractive women and demolition," said Break.com CEO Keith Richman.

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