Burned by search, site operators are speaking out

03/14/2007 | Wall Street Journal (free content), The

When a site changes its URL or redesigns some aspect of its architecture, it can have drastic consequences in terms of its ranking on Google and other popular search engines. Topix.net chief executive Rich Skrenta says, "Because of this little mechanical issue, it could be a catastrophe for us."

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Wall Street Journal (free content), The

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