Hershey, Baskin-Robbins team up

03/14/2007 | QSR Magazine

Baskin-Robbins has partnered with The Hershey Company to introduce nine new Candy Bar Madness ice cream treats, including ice cream, sundaes, shakes and ice cream cakes made with Reese's Peanut Butter Cups, Kissables, Kisses and Heath Bar Crunch. Baskin-Robbins announced the partnership on the heels of its Candy Bar Madness survey, which found 47% of Americans agree chocolate is the ultimate candy bar ingredient and 39% eat at least one candy bar a week.

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