TNS: U.S. ad spending grew 4.1% in 2006

The final numbers from TNS Media Intelligence for 2006 show pronounced gains for spending on Spanish-language media, with ad spending on Spanish TV up 13.9%. The data also indicate that the largest marketers were moving into marketing areas not measured by TNS, including text ads on search engines, social network ads and online video spots.

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Mediaweek · Wall Street Journal, The · Advertising Age (tiered subscription model)

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