Blog: Tech marketers should erase split in generational appeal

03/14/2011 | Aging In Place Technology Watch

Savvy marketers of high-tech products, mindful of boomers' abhorrence of being treated as seniors, may lead us to a new age of devices designed for ease of use by everyone, writes Laurie Orlov. In doing so, they will be following in the path set by many other products, which are sold without regard to the age or generational status of the ultimate consumer.

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Aging In Place Technology Watch