How the recession humbled Howard Schultz

03/14/2011 | New York Times (tiered subscription model), The

Starbucks' chief Howard Schultz seems a changed man in his second go-round at the helm of the ubiquitous coffee chain he built from a lone Seattle store to a global brand that for many is synonymous with coffee. Schultz reclaimed the top spot in 2008, amid recession-era belt-tightening that hit the chain's sales hard. This profile details his plans for the chain's future and illustrates his newly humble approach to leading.

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New York Times (tiered subscription model), The

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