12 elements of a great customer-service manifesto

03/14/2012 | SmartBrief/SmartBlog on Leadership

The rise of social media, which allows disgruntled customers to share their displeasure with the world, has made customer service even more important, Barry Moltz writes. You can improve your company's customer service by creating a "manifesto" that explains what is expected of employees. Train your workers based on the manifesto, and make sure they are prepared to handle customers' issues, he writes.

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