Facebook platform offers benefits, risks for startups

03/14/2012 | Wall Street Journal, The

Some online entrepreneurs are wary about building services that rely exclusively on the Facebook platform, according to this article. Some developers worry about having their businesses subject to the changes Facebook makes to its interface. Even Zynga, which has seen great success with social games played on Facebook, is increasingly beefing up its own Zynga.com site.

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Wall Street Journal, The

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