How big data helps retailers localize offerings

03/14/2013 | Wall Street Journal, The

AutoZone uses advanced databases to fine-tune offerings at each of its 5,000 stores based on a host of criteria such as the types of cars residents near each store drive. It's one of a growing list of examples of the ways companies, including Sears and Wal-Mart, are finding to use big data to boost business.

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Wall Street Journal, The

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