Marketers anticipate innovative Samsung Galaxy S4 features

03/14/2013 | Adweek

Marketers expressed enthusiasm for the list of new features of the Samsung Galaxy S4 smartphone, leaked in advanced of the device's official release this week. John Haro, Vibes' chief technology officer, points out the S4's GPS-enabled wallet feature, and iCrossing Vice President of Mobile Rachel Pasqua is looking forward to interactive eye-tracking tech. Nexage Chief Marketing Officer Victor Milligan says, "Advertisers tend to believe -- perhaps with good reason -- that [Apple] iOS serves a higher-end consumer. Galaxy S4 will likely alter that thinking and help close the performance gap between the platforms."

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