New dashboard for Twitter Ads reveals "significantly more" data

03/14/2013 | TechCrunch

Twitter's new dashboard for Twitter Ads "provides significantly more data to make it easier for brands to measure how ads are performing on the network," writes Ingrid Lunden. Among the changes is an indication of how earned media is performing. "It's interesting to see that Twitter is now also stepping in to measure how brands, services and different companies are being mentioned even through unpaid media," Lunden writes.

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