Old Navy clicks with interactive side of Bravo's "Brad Brad World"

03/14/2013 | ClickZ

Old Navy has reached a multiplatform deal with Bravo to sponsor the reality series "It's a Brad Brad World." The deal will allow the clothing chain to connect with audiences via Bravo's interactive Play Live technology on mobile phones, tablets and the Web. Old Navy also has an exclusive deal to advertise on four of the series' episodes.

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