Research: Adding symbols to calorie counts helps diners make healthy choices

03/14/2013 | Innovations-Report.com

Putting symbols on the menu to denote healthier, lower-calorie choices may be more effective than posting calorie counts in convincing consumers to trim their intake, according to research from the University of Illinois. "Calorie counts did provide the most health-conscious with additional information, but it was the symbol that really enhanced the information provided to these consumers," said co-author Brenna Ellison.

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