Southern Co. CEO: Innovation involves saying "no"

03/14/2013 | Strategy+Business online (free registration)

Utility Southern Co. values innovation, and that means being selective about which ideas to pursue, Chairman and CEO Tom Fanning says. "Our efforts have simple goals: to preserve fuel flexibility and increase the value of energy to our customers," he says. "I would argue that your greatest indicator of success is how many ideas you kill. It proves that you're developing ideas and pushing the envelope," he adds.

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