Taco Bell sees payoff from premium menu

03/14/2013 | Bloomberg

Taco Bell has come from behind to become Yum! Brands' fastest-growing concept in the U.S., largely driven by the popularity of its higher-priced Cantina Bell menu, which will soon add $5.49 fajitas as the chain's most expensive single item. "We haven't seen this kind of a surge of same-store sales at Taco Bell in some time. What's working is more upscale pricing," said analyst Bryan Elliott.

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