Use emotion to connect with social audiences

03/14/2014 | SmartBrief/SmartBlog on Social Media

Brands need to focus on quality over quantity to create social content that stands out online, panelists said at the South by Southwest conference. That means finding a distinctive, authentic voice and emotional subjects that resonate with a wide audience, they said. "At the end of the day, we're all people, so appeal to emotions to make your work effective," Daley Epstein writes.

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