Wendy's puts founder's adoption foundation at forefront

03/14/2014 | New York Times (tiered subscription model), The

Wendy's founder Dave Thomas created an adoption charity that has long had a low-key presence in stores, but now the company is highlighting its adoption commitment in a national campaign. A spot from Publicis Kaplan Thaler shows families at a restaurant as Wendy Thomas, Dave Thomas' daughter and the chain's namesake, tells viewers about the foundation's new presence on the Wendy's website.

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