Pier 1 tries new approach with animated ads

03/15/2005 | Wall Street Journal, The

When Pier 1 Imports' plan to capitalize on the buzz of "Queer Eye for the Straight Guy" by using decorator Thom Filicia in their ads didn't pan out, they retreated from TV advertising, even during the lucrative holiday season. Now, a new animated campaign by Deutsch of Interpublic Group set to air during popular shows like ABC's "Lost" and NBC's "The Apprentice" hopes to turn the focus back to the retailer's signature brand.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO