Searching vies with surfing

03/15/2006 | Advertising Age (tiered subscription model)

More than ever, Web users are dividing their time between search, e-commerce, content and communication, according to a report by research firm eMarketer. According to eMarketer senior analyst David Hallerman, on average, users looked at several search results pages before moving to a content or commerce site, meaning that search marketers, "don't need to just have the top bid to be successful in search."

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