ChaCha sounds a challenge to leading search engines

03/15/2007 | CNNMoney.com/Business 2.0

Over the last 14 months, entrepreneur Scott Jones has hired 30,000 human guides for his phone-based Internet search service, ChaCha. The start-up promises to offer answers to Web research questions via a toll-free number. The service will be supported by audio ads that play while customers are on hold.

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CNNMoney.com/Business 2.0

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