Analysts combine Web and offline data for more advanced targeting

03/15/2010 | Wall Street Journal, The

EXelate Media and Nielsen are teaming up for the latest partnership that will combine rafts of online and offline data for ever more precise targeting. This could create new opportunities for marketers to make the most lucrative possible ad purchases, but it is also raising regulatory and privacy concerns.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY