Apps aid in mobile gift-giving

03/15/2010 | MarketingVOX

Some new services aim to make gift-giving easier, especially for last-minute shoppers. Giiv is a mobile gifting service through which users enter an intended recipient's information once they've found the perfect present. The company takes it from there, texting a URL and code to the recipient, who can then redeem the gift either online or in the store.

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