Lay's teams up with Flickr for "Happiness Exhibit"

03/15/2010 | Brandweek

Lay's "Happiness Is Simple" campaign from Omnicom Group's Juniper Park features a social photography angle, with photos on photo-sharing site Flickr. The images will run on "The Happiness Exhibit" section of the snack brand's site, with some of them to also appear in two-page spreads in certain issues of People magazine.

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