Procter & Gamble to preach green gospel to 50M households

03/15/2010 | Google

Procter & Gamble is set to launch a major environmental publicity campaign later this month and has pledged to provide information about conservation to 50 million U.S. households. The company will use TV and online ads to promote new product labels, making it easier for consumers to reduce their environmental footprint and touting the company's green product lines, such as cold-water detergent.

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