Report: Marketers were more generous with minority media in 2009

03/15/2010 | Mediaweek

Spanish-language media ad-spending last year fell by 4.7% to $5.4 billion and African-American by 7.3% to $1.9 billion, while the spend in the overall ad market decreased by 9%, according to new research from Nielsen. Among marketers, quick-service restaurants spent the most in both Spanish-language and black media, Nielsen found.

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