Is it time for brand marketers to start playing the game?

03/15/2011 | Advertising Age (tiered subscription model)

Brand marketers are missing the boat if they're not moving to integrate social gaming into their efforts, writes digital marketer Tony Hoskins. Social games such as "Angry Birds" and "Bejeweled" are capturing mobile users' time and attention, making them the perfect tool for reaching more consumers with free product offers and other rewards for playing.

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