3 innovation lessons from Dove's manhunters

03/15/2012 | Fast Company online/FC Expert Blog

Dove, the women's personal-care brand, has achieved the seemingly impossible by persuading "manly" men to start buying its products. The company's innovation team aimed high, chose the right moment to launch its product line, and used thoughtful packaging and marketing, writes John Miziolek. "Dove Men+Care played its cards just right -- and there's plenty you can learn from their success," he adds.

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