Advertising executives remain upbeat about digital marketing, especially social media, according to an Advertiser Perceptions survey. Agencies are bullish about online display, search and video advertising, while marketers are interested chiefly in brand-focused social media campaigns. "Agencies tend to do what marketers want them to. ... They're going to turn into a big share of the digital pie going to social in the next few months," notes AP partner Randy Cohen.
Published in Brief: