Campaigns aim to harness social video with integrated donations

03/15/2012 | New York Times (tiered subscription model), The

President Barack Obama's re-election team is scheduled to post a Tom Hanks-narrated documentary to YouTube today, using a platform that will allow viewers to post content to Facebook, volunteer or make donations without leaving YouTube. The campaign of Republican contender Mitt Romney uses a similar platform for its YouTube videos. The efforts highlight the increasing importance of social channels and online video to political campaigns. "It's the ability to get your message out quickly that makes all the difference. And that's really where I think YouTube has found a niche in politics," said Zac Moffatt, digital director for Romney's campaign.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY