Coca-Cola and L'Oreal want to double up by 2020

03/15/2012 | New York Times (tiered subscription model), The

Coca-Cola is targeting a "stretch goal" of $200 billion revenue by 2020, while L'Oreal is looking to more than double its number of worldwide customers in the same time frame. The news came at the opening of the ANA/WFA Global Marketing Conference. L'Oreal sees growth in the male market and hired Hugh Laurie and Gerard Butler as pitchmen. Coke's Joseph Tripodi said the company has to turn its millions of brand loyalists into brand advocates.

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