Conde Nast offers advertisers data on tablet readers

Advertisers in the tablet edition of Conde Nast magazines are being offered data on how readers interact with titles in which they advertise. Premium advertisers receive additional information on how readers engage with their ads. The basic reports, which include information on edition sales and reader time spent with each issue, are available about 10 weeks after publication date.

View Full Article in:

PaidContent.org · Advertising Age (tiered subscription model)

Published in Briefs: